The Vision
Spotify’s Daniel Ek is at the forefront of a digital revolution, and he’s looking to Google for guidance. In 2004, he applies to Google’s California branch, and eagerly awaits their response. ..
Daniel receives a rejection letter from a university. He is disappointed because he had been hoping to attend. He decides to use Google search to figure out how to get his revenge on the company he is working for, Tradera. Tradera does not like this and fires Daniel. ..
The itch to become more and do more is still there, even after creating a small business and selling it for a tidy profit. And interestingly, little things around him bring him back to music. For example, he enjoys spending time with his family and friends, listening to music, and watching TV.
Lorentzon is hesitant at first, but after Daniel explains how the new service would work and how it could help his business, Lorentzon agrees to create the new music streaming service. The two men set to work creating a better and more user-friendly Pirate Bay experience, and within a few months they’ve created a service that’s become one of the most popular in the world.
The streaming service is a new way of doing things that is being pioneered by the music industry. They are trying to get the rights to play their music and they are using a streaming service as a way of doing it.
Sony Music Sweden is cracking down on Pirate Bay, and Daniel Ek is trying to speak to Per Sundin, the president of that branch. With the team working on a prototype but money running out, Daniel and Martin realize they have a tough mountain to climb. ..
Daniel pitches the idea to Per Sundin, telling him he knows how to save the music industry, and that comes from free music. It certainly strikes a nerve with Per Sundin though, who tells Daniel that if he pursues this he’ll come down on him like a ton of bricks. After telling him to get a job, Sundin gets in his car and drives off.
Daniel Ek is not taking no for an answer, and realizes that the future lies with the youth instead. He heads to the local school and begins handing out cards, telling them how to download Spotify. Sundin is there to collect his son from school, and he faces the camera, telling us that’s not how this happened.
The Episode Review
Spotify was founded in 2006 by two Swedes, Rasmus Hansson and Stefan Löfven. The company was initially a music streaming service, but it quickly became a music streaming platform with a lot of different features. One of the most interesting features of Spotify was its ad-supported model, which allowed users to listen to songs without ads. This made Spotify an interesting competitor to Apple Music and other music streaming services.
The first episode of Pirate Bay and Napster’s Crazy Success takes aim at the changing wave of music that’s sweeping the world, right off the back of Pirate Bay and Napster’s crazy success. The script is well written, there’s some lovely dialogue and the pacing is pretty much on the money too. If this is a sign of things to come, the rest of the show should be quite the entertaining watch.
